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ARTSY
Artsy is the largest online art marketplace with more than 1 million artworks by over 100,000 artists. Collect art from galleries around the world.
WHY
Re design the Artsy app and give a more personalised and budget friendly experience to the new generation.
PURPOSE
Create a strong foundation that embraces younger users and therefore introduces them to the Art world.
new horizons for the art world
Launching Artsy New Features to Connect the New Generation to the Art World
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How can we increase engagement of younger users in the Art Industry ?
PROCESS
To have a better understanding of the relationship younger consumers have with art, how individuals currently view the art industry and uncover any barriers to entry the art world, we have used the survey research method and 1o 1 interviews.
Important key findings helped us delineate our persona.
MEET AMANDA
GOALS
Gain more knowledge about art and the art industry and discover art that she enjoys
CHALLENGE
Purchase pieces that are within her budget
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DESIGN
We have added 3 new key features for our re design following the research process.
Create a personalised onboarding experience to better understand each user and their preferences.
onboarding
Filter to personalise the experience
virtual gallery
People have greater access to art, from more locations, at a lower cost. Users can also buy artwork or pay for unique interactive experiences.
art collection
Create a section with budget-friendly options.
DESIGN ITERATIONS
What wasn't working?
UX WRITING: Changing the way to approach users since our users are part of the Generation Z.
PERSONALIZATION: Adding FILTERS to personalize the experience.
ON BOARDING: Be able to sign in as a Guest to give the option to explore the app for new users.
The evolution of Artsy app from Lo- Fi to High-Fi
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